• AVATAR FIRE AND ASH THAMES STUNT

  • MOANA LONDON PHOTOCALL

  • ODYSSEY IN LONDON

    THE ODYSSEY TROJAN HORSE

  • HOUSE OF THE DRAGON S3 LAUNCH STUNT

  • GREAT ORMOND STREET BUTTERFLY SCULPTURE

  • SUPERMAN CITYCAPES UK WIDE MURAL TRAIL

  • LEGACY OF THE DARK KNIGHT POP-UP

  • HOW TO TRAIN YOUR DRAGON EXPERIENCE

  • HBO MAX UK LAUNCH LONDON TAKEOVER

  • MAD SAD & BAD S2 PALOMA FAITH LAUNCH

  • HOW TO TRAIN YOUR DRAGON PREMIERE

  • Pokemon Pokopia Rejuvenation Garden

  • HBO MAX COMMONWEALTH GAMES LAUNCH

  • HBO Max UK Launch Photocall

  • END OF OAK ST STREET 3D ART ACTIVATION

  • Great ormond street sculpture

  • HOUSE OF THE DRAGON S3 TOWER OF LONDON

  • Supergirl LONDON photocall

  • THE CONJURING OCCULT MUSEUM

  • BLACK PHONE 2 HORROR BILLBOARD

  • TNT SPORTS Premier League '26 launch

  • SUPERGIRL LONDON EXPERIENCE

  • HBO Max Experience PICCADILLY

  • Moana LONDON Experience

  • HOUSE OF THE DRAGON x TNT SPORTS

  • HBO MAX LAUNCH ACTIVATION

MOANA EXPERIENCE

To launch the new live action version of Moana, we turned Potters Fields Park London into a Pacific paradise.

Taking over the 10,000 square foot field on the bank of the Thames, the event was a festival-like celebration of all things Moana and Pacific culture, including hourly dance performances by London School of Hula and ‘Ori, Disney West End stars and the British Theatre Association, a feast of games, karaoke, catering from Vita Coco and Honi Poke and a piglet petting area inspired by Moana’s companion Pua.

The event was unveiled by the stars and director of the movie, including a impromptu performance by Dwayne Johnson himself of hit song ‘You’re Welcome’, and a very special surprise meet and greet with St Gregory’s Primary School which went truly viral.

HOUSE OF THE DRAGON

To launch Season 3 of House of the Dragon on we staged a world first in London, flying an 8 metre lifelike dragon over the Tower of London and Thames.  

Six months in the making, the exact replica of Syrax featured 23 dexterous moving parts and weighed just 12 kilograms, enabling her to majestically glide and flap her wings and tail over the historic Tower of London, where she appeared to breathe fire on the turrets below thanks to a spectacular FX set piece we installed.

The activation has been heralded as one of the PR stunts of the year globally, gaining over 12 national newspaper hits, six television features and coverage in over 20 countries, seen by hundreds of millions of people.

THE SUPERgirl EXPERIENCE

We transformed London’s world famous Phonica Records into a secret Supergirl pop-up.

Taking over the 6,000 sq ft venue beneath it, The Vynil Factory, The Supergirl Intergalactic Experience saw us combine original film props and vehicles from production with thousands of props and sets created by our own team, to bring to life spectacular immersive spaces including Kara’s Ship, the Watering Holzherr Bar and The Rest Stop, all equally packed with photo ops, live music, games, refreshments, giveaways and easter eggs.

The space was utilised for a full day junket with stars including Milly Alcock and Jason Momoa before welcoming international content creators, press and public guests. 

HBO MAX UK LAUNCH

Tasked with launching the streaming service HBO Max, we transformed the West End into a spectacular hub of premium entertainment.

With a domination of the Piccadilly Lights, we took over The Venue beneath, transforming the 6,500 sq ft space into a content rich walkthrough experience, bringing to life sets and photo ops for IP including The White Lotus, Euphoria, House of the Dragon, Batman, Harry Potter, The Last of Us, Sex & the City, Superman and a TNT Sports studio.

Unveiled by talent including Steve Carell, Lisa Kudrow and Bella Ramsey, the space was experienced by over 1,200 guests, with an overall audience of over 289 million…

Meanwhile we staged a number of outdoor stunts, ensuring the brand dominated out of home and press throughout week of launch.

This included hourly performances of the Friends dance around the Piccadilly Circus fountain, a House of the Dragon domination in front of Tower Bridge and a travelling themed food truck.

AVATAR

FIRE AND ASH

To celebrate the release of Avatar: Fire and Ash, we created a spectacular stunt that saw the iconic Avatar emblem light up The Thames.

The eleven-metre fire tall sculpture depicted the iconic banshee symbol, spreading its 5-metre wingspan in front of the flaming ‘A’ shape that has come to define the most successful film series of all time. 

Crafted over six weeks, weighing 3 tonnes and consisting of over 1 kilometre of steel piping creating flame bars fed by 100 hoses, the sculpture burned brightly both in the centre of The Thames and for a talent photo call with cast members including Sigourney Weaver and Stephen Lang.

SUPERMAN

LOOK UP

In summer 2025, on the hottest day of the year, London looked up to see the iconic figure of Superman hovering at the very top of our tallest building, The Shard, in a spectacular PR stunt to mark the release of the new film.

Taking on this exciting brief for client Warner Bros. Discovery, we secured the dream partnership with The Shard, inspired by its Fortress of Solitude-like imagery, to stage the PR stunt of the summer as the world’s highest ever public sculpture adorned the London skyline from 310 metres high for a full day, as Daily Planet helicopters circled it.

Visited by talent from the film, David Corenswet, Rachel Brosnahan and Nicholaus Hoult, the sculpture soon dominated UK and global press, adorning eleven national newspapers, twelve TV features, over 40 radio reports and more than 300 online stories, as well as becoming the highest viewed BBC video of the year so far. 

Helping Superman break box office records, earning $600 million worldwide, the stunt also won four Drum Awards including Spectacular Advertising and best PR Activation.

SUPERMAN

NATION WIDE MURAL ACTIVATION

Ahead of the release of Superman, we curated a nationwide trail of interactive murals, bringing the vibrant visuals of James Gunn’s Superman to cities across the UK and Ireland, giving fans the chance to don Superman’s cape. 

Live from two weeks ahead of release, nine murals in Manchester, Birmingham, Cardiff, Glasgow and Dublin, all secured through partnerships with BIDs and councils, also unlocked competitions to win private screenings at nearby cinemas. The activation attracted a collective footfall of over 500,000, over 100 press articles, six school trips and a total reach of 66 million.

THE CONJURING: LAST RITES

Tasked with creating the UK experience to launch the finale of the smash hit horror franchise, The Conjuring: Last Rites, we took over 10,000 sq ft venue White Rabbit Studios to create our most ambitious horror experience yet. 

Based on the most iconic location in the Conjuring films, the Warrens’ artifact room, The Conjuring Occult combined real film props with specially rigged artifacts and illusions, all spanning out over an intense 20+ minute experience for guests that began with a spectacular UV mural outside and culminated in a nerve-shredding encounter with evil spirits in a close recreation of the film’s possessed attic.

Incorporating the most cutting edge illusions, theatrical lighting, sound and performance, the experience thrilled all that set foot through the artifact room door, from Jonathan Ross and Leigh Francis to UK press and international influencers.

LEGO BATMAN

LEGACY OF THE DARK KNIGHT

To mark the release of highly anticipated Legacy of the Dark Knight from Warner Bros Games, we created a Batcave inspired installation at Potters Fields Park in the shadow of Tower Bridge.

Unveiled by Diversity stars Ashley and Jordan Banjo, the activation was built around a giant Batcomputer style screen, and enhanced with lifesized LEGO Batman figurines, LEGO builds and various photo ops. 

The activation gained nearly 100 pieces of press coverage, including TV hits on ITV2 and ITV3 and articles in Daily Express and Shortlist.

THE BLACK PHONE 2

Tasked with stirring up the horrors of terrifying sequel The Black Phone 2 in London, we created a unique billboard with a sinister twist.

What appeared to be just a black phone that connected brave responders to the voice of Ethan Hawke’s The Grabber, turned out to be a portal to the masked killer himself, who materialised from the billboard, enhanced with smoke, lighting and chilling sound, giving Camden shoppers and tourists the fright of their lives.

Petrifying Londoners for a day in October, The Black Phone billboard was a huge success, landing over 5 million views and coverage on Pubity, The Drum, PR Week and Ad Age.

HOW TO TRAIN YOUR DRAGON

PREMIERE AND EXPERIENCE

We were challenged with creating a spectacular launch platform for the live action reimagining of How To To Train Your Dragon and a unique way to engage press, influencers and public.

We partnered with London’s Frameless, the multi-sensory experience in Marble Arch featuring four vast galleries equipped with state of the art 360 degree spherical projection, for their first ever film premiere. 

Taking over the venue for two days, our VFX artists and sound designers produced over 15 minutes of bespoke animated content from VFX shots, toolkits and lidar scans supplied by the filmmakers, creating a breathtaking walkthrough experience that transported guests into the world of Berk and the spectacle of dragon flight. 

The experience ran for two days combining public access and school trips with the premiere of the film, attended by director Dean DeBlois, stars Gerard Butler, Nick Frost, Mason Thames and Nico Parker, transforming one of the galleries into a 200 seat Screen X experience.

Mad, Sad & Bad

Paloma Faith podcast launch

To promote the release of Paloma Faith's candid podcast Mad, Sad & Bad, we were challenged by client Jampot Productions to conceive an experiential activation that brought to life the themes of the podcast, maximising access to Paloma herself in Central London.

We installed a branded confession booth on Neal St in Covent Garden, giving Londoners the chance to win for their sins and get confection for their Maddest, Saddest and Baddest confessions, with Paloma popping up as a surprise for many.

Joined over the day by confessees including Leigh Francis, Jamie Laing, Tallia Storm, Abby Roberts and Master Peace, the booth was a huge hit, landing large print stories in The Sun, Telegraph and i Paper and a slot on the Heart FM breakfast show with Jamie and Amanda.