SUPERMAN
LOOK UP
In summer 2025, on the hottest day of the year, London looked up to see the iconic figure of Superman hovering at the very top of our tallest building, The Shard, in a spectacular PR stunt to mark the release of the new film.
Taking on this exciting brief for client Warner Bros. Discovery, we secured the dream partnership with The Shard, inspired by its Fortress of Solitude-like imagery, to stage the PR stunt of the summer as the world’s highest ever public sculpture adorned the London skyline from 310 metres high for a full day, as Daily Planet helicopters circled it.
Visited by talent from the film, David Corenswet, Rachel Brosnahan and Nicholaus Hoult, the sculpture soon dominated UK and global press, adorning eleven national newspapers, twelve TV features, over 40 radio reports and more than 300 online stories, as well as becoming the highest viewed BBC video of the year so far.
Helping Superman break box office records, earning $600 million worldwide, the stunt was also nominated for six Drum Awards.
SUPERMAN
CITYCAPES
Ahead of the release of Superman, we curated a nationwide trail of interactive murals, bringing the vibrant visuals of James Gunn’s Superman to cities across the UK and Ireland, giving fans the chance to don Superman’s cape.
Live from two weeks ahead of release, nine murals in Manchester, Birmingham, Cardiff, Glasgow and Dublin, all secured through partnerships with BIDs and councils, also unlocked competitions to win private screenings at nearby cinemas.
The activation attracted a collective footfall of over 500,000, over 100 press articles, six school trips and a total reach of 66 million.
THE CONJURING: LAST RITES
Tasked with creating the UK experience to launch the finale of the smash hit horror franchise, The Conjuring: Last Rites, we took over 10,000 sq ft venue White Rabbit Studios to create our most ambitious horror experience yet.
Based on the most iconic location in the Conjuring films, the iconic artifact room, The Conjuring Occult combined real film props with specially rigged artifacts and illusions, all spanning out over an intense 20+ minute experience for guests that began with a spectacular UV mural outside and culminated in a nerve-shredding encounter with evil spirits in a close recreation of the film’s possessed attic.
Incorporating the most cutting edge illusions, theatrical lighting, sound and performance, the experience thrilled all that set foot through the iconic artifact room door, from Jonathan Ross and Leigh Francis to UK press and international influencers.
HOW TO TRAIN YOUR DRAGON
We were challenged with creating a spectacular launch platform for the live action reimagining of How To To Train Your Dragon and a unique way to engage press, influencers and public.
We partnered with London’s Frameless, the multi-sensory experience in Marble Arch featuring four vast galleries equipped with state of the art 360 degree spherical projection, for their first ever film premiere.
Taking over the venue for two days, our VFX artists and sound designers produced over 15 minutes of bespoke animated content from VFX shots, toolkits and lidar scans supplied by the filmmakers, creating a breathtaking walkthrough experience that transported guests into the world of Berk and the spectacle of dragon flight.
The experience ran for two days combining public access and school trips with the premiere of the film, attended by director Dean DeBlois, stars Gerard Butler, Nick Frost, Mason Thames and Nico Parker, transforming one of the galleries into a 200 seat Screen X experience.
THE BLACK PHONE 2
Tasked with stirring up the horrors of terrifying sequel The Black Phone 2 in London, we created a unique billboard with a sinister twist.
What appeared to be just a black phone that connected brave responders to the voice of Ethan Hawke’s The Grabber, turned out to be a portal to the masked killer himself, who materialised from the billboard, enhanced with smoke, lighting and chilling sound, giving Camden shoppers and tourists the fright of their lives.
Petrifying Londoners for a day in October, The Black Phone billboard was a huge success, landing over 5 million views and coverage on Pubity, The Drum, PR Week and Ad Age.
Mad, Sad & Bad
To promote the release of Paloma Faith's candid podcast Mad, Sad & Bad, we were challenged by client Jampot Productions to conceive an experiential activation that brought to life the themes of the podcast, maximising access to Paloma herself in Central London.
We installed a branded confession booth on Neal St in Covent Garden, giving Londoners the chance to win for their sins and get confection for their Maddest, Saddest and Baddest confessions, with Paloma popping up as a surprise for many.
Joined over the day by confessees including Leigh Francis, Jamie Laing, Tallia Storm, Abby Roberts and Master Peace, the booth was a huge hit, landing large print stories in The Sun, Telegraph and i Paper and a slot on the Heart FM breakfast show with Jamie and Amanda.